Have you ever seen a shower so “wow”-worthy? We hadn’t either until we were introduced to on of our most recent clients, Dulles Glass. The online store and local retailer provides custom glass shower doors, mirrors, table tops, etc. They are thee go to for any and all glass or mirror needs and sought out ESB to create a commercial that would showcase their frame-less shower doors.
Our initial goal was to create a beautiful visual to truly show off just how incredible these custom glass transformations could be. We chose to veer away from the typical home improvement ad and produce a slightly humorous and very entertaining TV commercial that would capture viewers whether or not they were in the market for a shower upgrade. From 4 initial concepts, we narrowed it down to the “Party In Your Bathroom” commercial you see above. While still showcasing the beauty of the glass, we also incorporated a story line about a cocktail party literally taking place in the bathroom. We realize most homeowners probably won’t be serving hors d’oeuvres out of their master bath, however, Dulles Glass will definitely provide you with a shower so beautiful you’ll have to show your friends.
In addition to the above commercial, we also created a digital campaign to pair with their TV buy. This included pre-roll video, display, and social media advertisements. All digital creative kept the same style of the television ad to ensure cohesive branding across all platforms. As their is no “one size fits all” advertising solution, the pairing of both traditional and digital media allowed us to create a personalized formula for their success.
Get your own gorgeous new shower at https://www.dullesglass.com/!
