Digital Media Buying - ESB Advertising Agency
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DIGITAL MEDIA BUYING SERVICES

Our digital media buying team uses data and programmatic technology to effectively target audiences on the devices they use everyday. As a certified self-serve media trading desk, we purchase digital inventory directly from the ad exchanges. This wholesale approach circumvents media companies and resellers, providing you with lower margins, a lower cost per conversion, and an overall better return on investment.

PPC MANAGEMENT

Paid Search Advertising

 

Search-engine-marketing (SEM), aka pay-per-click (PPC) resides in the most important level of the purchasing funnel. When your potential customers are ready to take action, we make sure you’re at the very top of the search list.

SOCIAL MEDIA

Social Media Advertising

 

A strong social media presence involves more than just organic posting. Ad campaigns can be tailored for specific needs, such as engagement, loyalty, and even lead generation that connects directly with your call center or CRM.

AUDIO

Digital Audio Advertising

 

“Theater of the mind” has gone digital. Pandora, Spotify, iHeart Radio, SoundCloud, and more, are all viable platforms for streaming audio ads, video ads, display banners, and even station sponsorships.

VIDEO

Digital Video Advertising

 

Get your message seen before and in between premium content on leading publisher websites with programmatic video. Brand safety and viewability standards can also be put in place to ensure quality over quantity.

CONNECTED TV

Connected TV Advertising

 

Over-the-Top (OTT) provides a perfect solution to reach cord-cutters and cord-nevers while they’re streaming content on connected devices, such as Apple TV, Chromecast, Roku Box, gaming consoles, Smart TVs, and more.

VIDEO ON DEMAND

Video On Demand Advertising

 

Due to its big impact and limited inventory, Video On Demand (VOD) is considered the most premium form of video advertising. Commercials are force-viewed and cannot be skipped in the same way you could with DVR.

DISPLAY

Display Advertising

 

Because of the massive amount of programmatic display inventory available, we have the ability to layer in behavioral targeting, contextual targeting, device targeting, and re-targeting to reach a very specific audience pool.

NATIVE

Native Advertising

 

Similar to a paid editorial, or advertorial, digital native advertising places your message directly into a publisher or platform’s feed, allowing it to blend in with the content your customers read each day.

Do you want a comprehensive digital advertising solution?
WE ARE CERTIFIED EXPERTS