Traditional Media Buying - ESB Advertising Agency
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TRADITIONAL MEDIA BUYING SERVICES

As one of the largest media buyers in the Mid-Atlantic region, we use our economies of scale and long-time relationships with media partners to get the most out of your advertising budget. Our media buying team knows which questions to ask, what research to pull, and who to contact to procure the best rates possible, providing you with significant cost efficiencies and added value.

BROADCAST TV

Broadcast TV Media Buying

 

Building an effective television campaign on broadcast networks requires an understanding of programming, dayparts, demographics, and rating points. A post-log analysis ensures the order was delivered as planned.

CABLE TV

Cable TV Media Buying

 

Efficiently advertising across the 50+ cable networks available requires a deeper knowledge of audience segmentation, reach, frequency, and geographic targeting.

AM/FM RADIO

AM/FM Radio Media Buying

 

There is a lot more to radio than just buying ads in the morning and afternoon drivetime slots. On-site events, on-air sponsorships, and cross-promotions can all be negotiated by a good media buying team.

PRINT

Print Media Buying

 

Although time spent with print media has decreased significantly, it still has a place in the advertising ecosystem. When executed properly, it can be a great source for lead generation.

OUTDOOR

Outdoor Media Buying

 

Creativity is key for a successful outdoor, aka out-of-home (OOH), marketing campaign. A variety of placement options can put your brand in front of the right consumers when they’re on the go.

DIRECT MAIL

Direct Mail Media Buying

 

Having a personal touchpoint with your customers and integrating unique offerings that can be tracked, such as coupons and promo codes, makes it a valuable component of any advertising strategy.

Do you want the most competitive rates in your market?
WE HAVE BUYING POWER