Broadcast TV Media Buying
Building an effective television campaign on broadcast networks requires an understanding of programming, dayparts, demographics, and rating points. A post-log analysis ensures the order was delivered as planned.
Cable TV Media Buying
Efficiently advertising across the 50+ cable networks available requires a deeper knowledge of audience segmentation, reach, frequency, and geographic targeting.
AM/FM Radio Media Buying
There is a lot more to radio than just buying ads in the morning and afternoon drivetime slots. On-site events, on-air sponsorships, and cross-promotions can all be negotiated by a good media buying team.
Print Media Buying
Although time spent with print media has decreased significantly, it still has a place in the advertising ecosystem. When executed properly, it can be a great source for lead generation.
Outdoor Media Buying
Creativity is key for a successful outdoor, aka out-of-home (OOH), marketing campaign. A variety of placement options can put your brand in front of the right consumers when they’re on the go.
Direct Mail Media Buying
Having a personal touchpoint with your customers and integrating unique offerings that can be tracked, such as coupons and promo codes, makes it a valuable component of any advertising strategy.