Branding and marketing, although often confused, are not one in the same. Both are important in launching a successful business, however, they play different roles. Your brand is who you are; the culture of your company. It is your customer’s perception of you and all that stems underneath; your product, your mission, your employees, your customer service, etc. Your branding exists before the customer even checks you out; it’s your subliminal message or connection to the brains of consumers. Your branding must be consistent, much like a trustworthy friend, or it will hurt your marketing efforts. Your logo, your message, the theme you are trying to project, your behavior, and even the lighting in your establishment all help to brand your business. Once you are branded, which is step one, you now market a message. This message tells the client what you’re offering. Marketing is much easier to track in terms of success as you can directly monitor sales increases or decreases from each individual marketing creative. You can manufacture and awesome ad to get people in the door, however, you can’t manufacture brand value. ESB Advertising Agency’s expertise in both ensures the success of your business, and the proof is in our domination of the Northern Virginia and Washington, D.C. markets.
