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ESB Advertising Agency/Eastern Motors – Ray Lewis – Inspector 52

By January 16, 2013 June 7th, 2018 No Comments

Eastern Motors utilizes nearly every marketing technique possible for its advertising, and among the recent commercials to emerge is a very successful commercial featuring Baltimore Ravens linebacker Ray Lewis. The goal was to produce a desirable response from consumers by using a familiar sports icon while disseminating very important information on the quality standards at Eastern Motors- thereby ensuring that Eastern Motors remains a household name for quality used vehicles. The commercial was succinct, to the point, and proved excellent for Eastern Motors’ trend of growing revenue.