ESB Advertising Agency is working Sasan Ahmadiyar, DDS & Associates to totally re-brand their five location dental chain. We have re-branded all five locations with a new name and logo that is easier to identify, remember, and advertise for. The new name, VA Smiles, and the corresponding website will also allow for more organic leads thru word of mouth.
The first, and most important, step in the branding process was to come up with a name that wasn’t so difficult to remember. It needed to be short, memorable, to-the-point, and broad enough so that it could be used at any other future expansions in the Virginia area. We chose “VA Smiles”, a catchy, simple name, and created a complimenting logo. Considering even I could not remember the previous business name, a client we discuss often, the new name was a requirement.
The rest of the process was much simpler once the new brand had been created. We have released the new website, www.VaSmiles.com, and corresponding e-mails for the employees from all of the locations. In additions, new signs are in the works, as well as new mailers with the new logo.
Stay tuned for for of what’s in store for VA Smiles!