Technology Makes Tracking ROI Easier and More Efficient

By November 6, 2014 June 7th, 2018 No Comments

Businesses and advertisers have always had an issue truly being able to track if television commercials actually drive sales. Finally, new targeting advancements are making it possible to see if the investments are actually worthwhile. Marketers have always been pressured to prove that their creatives are valuable. Now, technology is allowing for ads to be sent to specific households that meet their target demographic- whether by age, sex, income, etc. As of now, approximately 40 million households can get ads targeted directly to their television, with DirecTV and Dish Network starting the trend. Comcast is going to follow in the coming months. This allows for advertisers to see the ROI directly related to their targeted advertisements.