AI-Driven Plumbing Marketing – More Booked Jobs, Bigger Ticket Sales

Not all plumbing leads are the same. Our AI-powered campaigns analyze every keyword to drive higher-paying jobs, ensuring maximum return on ad spend.

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The Mackdata Attribution Advantage

AI-Powered Multi-Touch & Keyword-Level Tracking

Most marketing agencies treat every plumbing lead the same. We don’t.

Our proprietary Mackdata Attribution Model goes beyond CRM-tracked conversions. Our AI analyzes keyword-level data to determine which search terms generate the highest-value jobs—not just leads. This means we pump more budget into campaigns delivering the highest return on ad spend, while reducing wasted spend on low-value leads.

Our AI-powered model tracks the entire customer journey across:

High-Value Service Keywords – Are customers searching for “water heater replacement” or just “plumber near me”?
Programmatic Ads & Social Engagement – Are homeowners seeing and engaging before calling?
PPC Conversions – Are the highest-paying jobs coming from branded searches, emergency plumbing, or scheduled maintenance?

With this advanced attribution model, we don’t blindly allocate budget based on last-click PPC data. Instead, we optimize in real-time to bring in the most profitable plumbing jobs—not just clicks.

Precision Analytics for Plumbing Excellence

Lead Qualification & Attribution

Our proprietary AI listens to every call, categorizing and qualifying them by business unit and sentiment. This lets us not only rate call center performance but also diagnose and solve issues at the core of your business operations.

Service Titan Mastery

As power-users of Service Titan, we're not just familiar; we're fluent. We pull jobs and call reports daily, filling in the blanks other agencies leave behind, providing you with intelligence on the leads that didn't book—because every interaction counts.

Beyond Call Tracking

Our algorithm does the heavy lifting, sifting through calls and categorizing them, furnishing you with detailed intelligence that aligns with your business objectives. Whether you have CallRail or not, our system is designed to work with or without it, providing transcriptions and insights that matter.

The MackData Attribution Advantage – AI-Powered Multi-Touch Tracking

Not All Leads Are Equal – Our AI Shows the Full Customer Journey

Most rely on CRM-reported conversions, which often over-attribute success to a single touchpoint like PPC. This leads to wasted ad spend by doubling down on the wrong channels.

Our proprietary Mackdata Attribution Model tracks the entire customer journey across all digital touchpoints, including:

Programmatic Ads – Did the customer first see an awareness ad?
Social Engagement – Did they interact with a social ad but not convert?
PPC Conversions – Did they click a Google Ad last, but engage with other channels first?

With this AI-powered model, we don’t blindly pump more money into PPC just because it’s the last click. Instead, we allocate budget dynamically based on real customer behavior, ensuring every dollar is spent where it drives the highest ROI.

This level of visibility is a game-changer for HVAC businesses, giving you the power to invest in the channels that actually generate booked jobs—not just clicks.

Our AI Identifies & Prioritizes the Most Profitable Plumbing Jobs

PPC & Google Ads

AI-powered keyword bidding for high-ticket plumbing jobs.

Paid Social (Meta, TikTok, LinkedIn)

Reach homeowners before they need a plumber.

Linear TV & OTT Advertising

Market dominance with premium TV placements.

Programmatic Display & Video

Retarget engaged customers before they convert.

CRM & Data Integration

Track ad spend down to revenue per job type.

Let’s Get You More Booked Plumbing Jobs – Free Growth Plan.

Schedule a free strategy call and see how AI + keyword-level tracking can transform your business.