The old saying of “half the money I spend on advertising is wasted; the trouble is I don’t know which half” is no longer valid. At ESB, we’ve combined the worlds of messaging and measuring, so that we can definitively know what is working and what is not, in real-time. This cross-media analysis allows us to be nimble and adjust our client’s campaigns immediately, in order to exceed goals and increase their return on investment.
Monthly recaps are a thing of the past. We post daily results in an interactive dashboard, called the ESB HIVE, for all our clients. Check out some examples below.
