AI-Driven HVAC Marketing – More Booked Jobs, Lower Cost Per Lead
We leverage AI across PPC, paid social, programmatic, linear TV, and other targeted strategies to bring you the highest-quality HVAC leads and the lowest cost per booked job
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HVAC Businesses Winning with AI & Full-Funnel Marketing
The MackData Attribution Advantage – AI-Powered Multi-Touch Tracking
Not All Leads Are Equal – Our AI Shows the Full Customer Journey
Most rely on CRM-reported conversions, which often over-attribute success to a single touchpoint like PPC. This leads to wasted ad spend by doubling down on the wrong channels.
Our proprietary Mackdata Attribution Model tracks the entire customer journey across all digital touchpoints, including:
- Programmatic Ads – Did the customer first see an awareness ad?
- Social Engagement – Did they interact with a social ad but not convert?
- PPC Conversions – Did they click a Google Ad last, but engage with other channels first?
With this AI-powered model, we don’t blindly pump more money into PPC just because it’s the last click. Instead, we allocate budget dynamically based on real customer behavior, ensuring every dollar is spent where it drives the highest ROI.
This level of visibility is a game-changer for HVAC businesses, giving you the power to invest in the channels that actually generate booked jobs—not just clicks.
The MackData Attribution Advantage – AI-Powered Multi-Touch Tracking
Not All Leads Are Equal – Our AI Shows the Full Customer Journey
Most rely on CRM-reported conversions, which often over-attribute success to a single touchpoint like PPC. This leads to wasted ad spend by doubling down on the wrong channels.
Our proprietary Mackdata Attribution Model tracks the entire customer journey across all digital touchpoints, including:
- Programmatic Ads – Did the customer first see an awareness ad?
- Social Engagement – Did they interact with a social ad but not convert?
- PPC Conversions – Did they click a Google Ad last, but engage with other channels first?
With this AI-powered model, we don’t blindly pump more money into PPC just because it’s the last click. Instead, we allocate budget dynamically based on real customer behavior, ensuring every dollar is spent where it drives the highest ROI.
This level of visibility is a game-changer for HVAC businesses, giving you the power to invest in the channels that actually generate booked jobs—not just clicks.
Our AI-Driven, Full-Service HVAC Marketing Gets You More Jobs for Less
PPC & Google Ads
AI-powered bidding for high-intent HVAC leads
Paid Social (Meta, TikTok, LinkedIn)
Precision targeting for home service customers.
Linear TV & OTT Advertising
Premium ad placements targeting high-value customers.
Programmatic Display & Video
Retarget homeowners actively searching for HVAC solutions.
CRM & Data Integration
Track every dollar from ad spend to booked jobs.
Proven HVAC Advertising Strategies to Generate More Service Calls
Audit
Before we initiate any campaign, we conduct a thorough analysis of your business and the industry landscape. We identify the strengths and weaknesses of your current strategies across all platforms.
Strategy
Our team crafts a strategy that is tailored to your specific goals and needs, ensuring that no time, money, or energy is wasted.
Partnership
Our team works closely with you, maintaining open lines of communication to ensure that you are always in the loop and can make informed decisions.
Measurement
Numbers don’t lie, and we provide you with access to all the relevant data through our interactive dashboard we call the ESB HIVE. Daily updates allow you to track the performance of your campaigns (and ROI) in real time.
Optimization
Our work doesn’t stop once the campaign is live. We continuously monitor the performance and make necessary adjustments to ensure that we are moving towards achieving the set goals.
Got Questions? We’ve Got Answers
How does AI help my HVAC business?
Our AI constantly analyzes ad performance, adjusts budgets in real time, and ensures every dollar goes toward the highest-converting leads.
How soon can I see results?
Most HVAC companies see an increase in booked jobs within 30 days
How do you track cost per booked job?
We integrate directly with your CRM to track revenue-driving results.
What makes ESB Advertising different?
We’re a full-service home services marketing agency with deep expertise in HVAC. We track every lead, optimize across multiple platforms, and measure success by booked jobs—not just clicks.
Let’s Get You More Booked HVAC Jobs – Free Growth Plan.
Schedule a free strategy call and see how AI + full-service digital marketing can transform your business.
Get My Free HVAC Growth Plan