Programmatic Advertising DC
Procuring and optimizing digital marketing campaigns through an automated bidding system is called programmatic advertising. This type of marketing is well-known to businesses that use internet platforms because it makes buying ad slots more efficient. Instead of negotiating directly with the publisher, the AI used in programmatic advertising can do the real-time online bidding in your place.
Advantages of Programmatic Advertising for DC Businesses
By using an elaborate system, programmatic advertising relies less on humans and more on programs, which makes a world of difference compared to traditional marketing. Both types of promotion still need you to plan and optimize your campaigns, but only with programmatic advertising, the program will be in-charge of placing your ads. Here are the benefits of using programmatic advertising for DC business owners:
- Programmatic Advertising in DC Gives Real-Time Insights
In traditional marketing, it takes a lot of time before you get the results of your ads and you have no assurance of the figure’s accuracy. When you use programmatic advertising for your DC business, you can simultaneously see the results of your ad’s performance while the system accumulates data.
Advertisers can readily use this information to know how they can optimize their strategy more. As an automated platform, programmatic advertising can actually let DC advertisers adjust their ads while the campaign is still running. Programmatic advertising for DC businesses helps improve how you communicate to your consumers by personalizing your advertisments.
- Programmatic Advertising in DC Offers Transparency
The use of programmatic advertising will help you monitor your spending. You can also check which sites your ads are reaching with the help of programmatic advertising.
Along with the spending and ad tracking, programmatic advertising would notify you if there are added costs that may be associated with your campaign, too. In addition, you will be able to view the consumers who are looking at your ad, all in real-time, when utilizing programmatic advertising for your DC-based business.
- Programmatic Advertising in DC Increases Your Reach
There are roughly 3.5 billion daily internet users around the world. With the aid of programmatic advertising, you can sort them and direct your efforts to your intended audience. Reaching your ideal customers for any given goal is a benefit of programmatic advertising. In DC, marketers can just set their targeting through IP and geolocation so the ads can appear in a site that caters to that specific market.
As soon as your advertisement is seen, the system will collect the data to help you decide where to direct your ads next. “How many impressions were served?”, “Who are your potential consumers?”, “Where are their locations?”, are just some of the questions programmatic advertising in DC can answer for you.
Programmatic advertising for DC businesses also has a retargeting function. Only a small percentage of first-time visitors yield to conversion when they visit a site. Retargeting with programmatic advertising will help you make an impression on all of your site visitors.
Make the Switch to Programmatic Advertising for DC Businesses
With ESB Advertising, we will make sure to market your brand efficiently and effectively. We have a team of experts in programmatic advertising for DC clients, ready to deliver progressive advertising solutions. If you need them, we have a wide range of digital marketing platforms you can choose from and we will make sure that your campaigns are tailored to your needs.
With over a decade of experience as an agency providing programmatic advertising for DC businesses, our goal to provide quality leads and to generate revenue remains. What makes our services outstanding is that our team layers in behavioral, contextual, and device targeting, and retargeting to ensure the best return on your investment. For more information about our top quality services and offers, feel free to reach out to our professional staff today.
Make Your Brand Known
Creating campaigns for brand awareness is a crucial part of marketing. At ESB Advertising, we are here to provide you with the strategy, guidance, and execution to grow and support your business. As a data-driven media buying agency, we are committed to generating bottom-line results through memorable and measurable advertising. Our goal is to witness you grow through our services.
At ESB Advertising, we believe that consistency and cohesiveness are key for a successful campaign. Our team is comprised of individuals with years of experience in the advertising industry. With the help of our media buyers, digital marketers, and Emmy award-winning producers, we assure you that your brand will be taken care of.
What We Offer
The first step to business success is leading potential customers to your products and services. With the emerging brands in the market, getting the attention and loyalty of consumers can be difficult. But worry not, because our team is here for you. We provide the following services to our clients:
- Developing Strategies
We want to ensure you get the optimal results for your investment. Our services are customized to your specific goals. The campaigns that we create are tailored to the needs of your brand. Our team is here to devise strategies that can help further your brand on the market.
- Traditional Advertising
Traditional advertising remains a powerful tool in creating well-rounded campaigns. We have a team of knowledgeable media buying experts who can get you the best advertising rates in the Mid-Atlantic region. Throughout our years in the business, we have forged strong relationships with our media partners on TV, radio, print, and outdoor. Our connections will get you reasonable rates while having the best possible media placements.
- Digital Advertising
Through ESB, you can take advantage of the power of the internet in promoting your brand to your market. We have expertise in many different methods, such as the use of social media, programmatic, pay-per-click, and search engine optimization. Our team will help you create the ads that will work best based on the needs of your products and services.
- White Label Solutions
Using our extensive experience in media planning and buying, we can manage over 500 campaigns in the local US market in a given month. We can certainly work on your project. You can have digital marketing experts in your team at a reduced cost. As an Agency Trading Desk, we can also offer white label services to you.
- Creative Services
Our creatives can produce the collaterals for your campaign. We offer concept creation, scriptwriting, production, photography, and graphic design. To ensure the quality and effectiveness of your brand’s campaign, we ensure our output is excellent and consistent across all platforms. Your vision can be brought to life by our Emmy-award winning producers.
- Research & Analytics
We pride ourselves on our full transparency to our clients. Through our exclusive ESB HIVE Dashboard, you can monitor the performance of your campaign 24/7. This can help us adjust your campaigns based on real-time feedback. Our team also offers competitive analysis to keep you updated on your competitor’s advertisements and the trends in your industry.
Consult With Our Team of Professionals
Get the advertising results you want by enlisting the help of ESB Advertising. Our team is dedicated to providing you with excellent numbers when you measure the success of your campaign. From traditional to digital marketing, we can give you a full report and analysis of your campaign efforts.
Compelling, strategic, and progressive advertising solutions are within your reach. Together, we can help your brand grow and create lasting impressions. You can schedule a free consultation with our team. Get in touch with us and let’s talk about your requirements today!