SERVICES
Research
& Analytics
Unlock Advertising Success with Data Analysis and On-Time Reporting
At ESB, we have combined the worlds of messaging and measuring, so that we can definitively know what is working and what is not, in real-time. This cross-media analysis allows us to be nimble and adjust our client’s campaigns immediately, to exceed goals and increase their return on investment.
GOOGLE ANALYTICS
Whether you’re not familiar with Google Analytics, or just don’t have the bandwidth to view insights in the platform on a regular basis, our team of digital strategists are certified in Google Analytics to make sure you’re getting the most out of your account. Our team tracks website performance, including visitor traffic, purchases, behavior flow, and more.
COMPETITIVE ANALYSIS
Our digital specialists will keep you consistently updated about what your industry leaders and competitors are doing right now and provide customized recommendations based on these insights. We investigate the latest in your industry’s space across all major advertising platforms to ensure you stay headed in the right direction.
“ESB HIVE” DASHBOARD
A unique product offered by ESB Advertising to every client at no additional cost, the “ESB Hive” is a one-stop shop for viewing your advertising performance. Monitor ad spend, results, leads, and more, all in real-time. Each dashboard can be fully customized based on a client’s specific needs and wants and is user-friendly and accessible 24/7.