Traditional Doesn’t Mean “Old” or “Outdated” at ESB.
It’s a Critical Part of a Well-rounded Campaign For a Reason – It Works.
As one of the largest media buyers in the Mid-Atlantic region, we use our economies of scale and long-time relationships with media partners to get the most out of your budget. Our media buying team knows which questions to ask, what research to pull, and who to contact to procure the best rates possible, providing you with significant added value.
Building an effective television campaign on broadcast networks requires an understanding of programming, dayparts, demographics, and rating points. A post-log analysis ensures the order was delivered as planned.
Efficiently advertising across the 50+ cable networks available requires a deeper knowledge of audience segmentation, reach, frequency, and geographic targeting.
There is a lot more to radio than just buying ads in the morning and afternoon drivetime slots. On-site events, on-air sponsorships, and cross-promotions can all be negotiated and integrated into your campaign strategy.
Print advertising isn’t dead! Although time spent with print media has decreased significantly, it still has a place. When executed properly, it can be a great source for lead generation.
Creativity is key for a successful outdoor, aka out-of-home (OOH), marketing campaign. Do you see your company on a billboard or a bus?
A variety of placement options can put your brand in front of the right consumers when they’re on the go.
In a world that’s gone digital, you can stand out with a well-executed direct mail campaign. Having a personal touchpoint with your customers and integrating unique offerings that can be tracked, such as coupons and promo codes, makes it a valuable component of any advertising strategy.