Long time ESB client and medical weight loss chain, Persona Doctors, was in need of a creative revamp. In addition to a brand new website, Persona would also be introducing a 3-D body scanner to their weight loss arsenal, and it was imperative to add both their refreshed design and a virtual body scan visual to their spots.
ESB contracted Studio Center out of Virginia Beach to produce the series of new commercials which included various lengths as well as a Spanish version. The shoot itself was nothing short of what you’d see on a Hollywood set, and the outcome was a beautiful representation of what has made Persona Doctors so successful over the years as well as their latest and greatest technology.
Below you can see behind the scenes footage from the shoot which took place in early 2018.
Lights, camera, action!