CASE STUDIES

“The partnership between Mattress Warehouse and ESB Advertising is one that I value for a multitude of reasons, not the least of which is the efficiencies that they have afforded us.  Their level of expertise is clear as they ensure that we reach our frequency goals in front of the right audience.  They have excellent relationships with the media across our markets, ensuring that we get the best rates possible.  I consider the team at ESB to be an extension of our Mattress Warehouse marketing team and truly believe in the value they add to our organization.”
Tracy JonesMarketing Director, Mattress Warehouse

CLIENT

Mattress Warehouse
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DELIVERABLES

  • Creative Services
  • Digital Advertising
  • Traditional Advertising
  • Strategy

Where Sleep Happens

OVERVIEW

Mattress Warehouse retained ESB Advertising as their agency of record in mid-2017 because they were in need of a partner that could help them make their media buys more efficient, more effective, and help them expand store locations into emerging markets. Over the last 3 years, Mattress Warehouse grew from 193 to 270 store locations across 18 markets, a 39.9% increase.

OUR SOLUTION

A strategic integration of digital and traditional media planning, combined with cross-market and competitor analysis, was critical to the success of Mattress Warehouse and their expansion plan continues to this day with the help of ESB.

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