ESB Advertising specializes in Commercial Production, Media Strategy, Media Buying, Direct Mail and Internet Marketing delivering compelling, strategic, and progressive advertising solutions to all brands. We are an advertising firm that specializes in a broad spectrum of research, marketing, advertising, and public relations. By determining successful marketing strategies that are unique to each business, ESB is able to effectively translate marketing into increased brand recognition. ESB has worked with a number of businesses, locally and nationally, to maximize visibility and exposure, and ultimately help businesses achieve their goals.
Developed a full-service agency using unique technologies and tools for high impact and measurable ad campaigns on every media platform imaginable.
Heather ParkerPartner | Digital Director
A leader of the agency who balances the diverse aims of key teams and clients. With over 15 years of experience, this strategist has created a multi-market agency, as well as a successful digital media trading desk.
Chad KehoeHead of Programmatic
Digital maestro and man behind the curtain, with a background in research and data analytics. Brainchild of a programmatic media trading desk focused on performance marketing.
Nicole HearnDirector of Business Development
I joined ESB after 6 years with WBAL-NBC TV. Beyond Biz-Dev I bring a focus on media placement consulting for broadcast/digital campaigns and creative concepts for production on all media platforms.
Emilie BairAccount Manager
I found my passion for business and marketing while studying in Sweden and haven’t changed direction since. With my broad-based knowledge of various industries, I ensure all of our client’s goals are met!
Mackenzie MarzoDigital Media Strategist
As a recent graduate of James Madison University’s School of Media Arts and Design, Mackenzie is excited to apply her learning experiences in creative ways to meet the needs of our clients.
Lynn MartinSenior Media Buyer
I have close to 20 years in Media Buying alone, and bring to the table an ability to negotiate great prices for our clients because of the power of our buying. I employ a variety of techniques to maximize the effectiveness of every campaign.
If you look up the definition of numbers in the dictionary, you’ll see my picture.
Art EhrensCreative Director
With many years of experience in advertising, Art Ehrens provides a unique combination of creative talents and skills to his clients. Art has worked as a Creative Director, copywriter, producer, director and composer.
Jim FolliardProduction Director
I’ve been honing my award winning creative production skills over twenty years. While I employ a full range of production options, my passion is in cinematography, photography and using innovative techniques. I have been told I have an eye for the cutting edge!
Don NapoleonProduction Manager
I am an Emmy award winning producer and work to ensure impactful creative. I most enjoy video production and the ownership of managing projects from beginning to end. That allows me the chance to take it from the concept and script stage to the final result.
Katarina SmithProduction Assistant
I am your lead editor and have worked with top recording artists like Robin Thick, Grammy U, Corporate Lawyers, nationally syndicated television shows and many other arenas. My goal is to continue gaining new and vibrant ways of learning and delivering clean and crisped video/film. Passion has taken me this far but skill will keep me in the game.
Sam vonBrandProduction Assistant
I will be supporting your production as an editor on any and all video projects ranging from advertising, corporate services and recruiting, social platforms and more! My mission it to continue to advance my skills in a broad range of areas to aid your success!
Kurt SchoenfielderGraphic Designer
I have been providing creative solutions for businesses of all sizes for over fifteen years. My design specialties include logos and identity, print design and marketing strategy.
Your venture is unique – it requires an equally unique marketing approach to ensure that your business truly stands out among competitors in your industry. The most successful marketing strategies are those that approach marketing as a research output. This means that marketing is the end result of much research, not only of your business, but also of the external environment in which you exist. We will study you as a business, but we will also study your surroundings- your competitors, your target market, and the information channels available in that market. Only in conjunction with detailed analysis of internal and external factors can we provide you with a marketing plan that will be effective in connecting your business to your potential customers. These are consumers that, as a result of a direct and relevant marketing campaign, will turn into loyal customers. Don’t let these potential customers get away from you!
Our Media Buying Service is comprehensive. We begin with intricate study of your business and its environment. Then, we provide you with a strategic marketing plan that informs your target consumer audience of your strengths and differentiating qualities. We discuss with you the media placement that is available and show you projections of the effectiveness and costs of each marketing medium. We are the experienced media buyer in the DC, VA, MD region – take advantage! ESB Advertising not only negotiates excellent rates but more importantly does a phenomenal job with the post sales analysis every month to make sure the goals of the contract were met. Finally, we remain your allies in determining the realized effectiveness of your marketing campaign by conducting monthly sales analyses that correlate marketing figures with sales figures. We are with you every step of the way!
We see in various industries two companies with almost identical products have very different success rates. The difference? Effectiveness of the marketing campaign! A good strategic marketing plan is the variable- and we are the tools for you to master that variable! We have years of experience, and we are able to provide you with excellent service at a cost significantly lower than other advertising firms. We offer you personalized service- you are not merely another client in a casebook- our president and top-level staff are at your fingertips at all times, working directly on making your marketing campaign the best in the industry. Excite your target market and distinguish your business from your competitors- those are the steps to success!
ESB Advertising is a Virginia based Film and High Definition Production Company located in Northern Virginia. We strive to create and produce high quality commercials and infomercials. Our creative team of media buyers has grown into one of the most successful TV Commercials Productions Companies in the Virginia, DC and Maryland area. We have the experience and capabilities to make your visual presence into something that will be both memorable and effective for your business- all for significantly less than most any advertising agency! Our clients are amazed when they overhear conversations in the local community about their advertisement- that is evidence of success on the ground level!
Whether a national television commercial or a viral video, our production department is equipped to handle everything you need. ESB Advertising has the capability of capturing your project in full HD at 1920x1080p resolution. Regardless of your budget, your market, or your style – we will work with you to produce a final product that looks great on the screen and gets results!
In addition to our visual capabilities, we are also well-versed in the power of radio. Many millions depend on radio as a primary source of information, especially in the commuter-frenzied world of today. Capitalize on those hours of radio listening! We have managed countless successful radio campaigns. We know precisely how to figure out which radio stations and slots are best for your advertisement, depending on your unique target market, location, and budget. We have the necessary knowledge and equipment to ensure that your radio advertisement is unique, intriguing, and effective.
Pay per click (PPC) is an Online marketing medium provided by search engines such as, Google, Yahoo, MSN, etc… as well as advertising networks and content websites such as Social Network sites and blogs, where you, as the advertiser only pays when a search prospect and or a potential customer clicks on your particular advertisement.
Though pay per click (PPC) can be fast to set up and provide a quick approach in driving traffic to your website or online store, managing thousands of keywords across multiple online-marketing channels, staying on-top of on-going bidding wars, creating Ad copy to establish higher Click Through Rates (CTR) and converting clicks to paying customers without the adequate research, development, implementation and continued management, can actually deplete your marketing budget faster than accrual your bank account.
ESB Advertising ’s effective E-Marketing approach will provide higher presence of your website, elevate your ad position, increase your conversions and customers while stretching your marketing budget and maximizing profits.