For decades auto dealerships have relied on traditional media to showcase their lot inventory, waiting for their customer to come to them. However, the modern consumer wants the most current and up to date information right at their fingertips. According to the 2018 Car Buyer Journey Study, consumers in the market for a car spend 60% of their time looking online before making a purchase. This high demand has caused auto dealerships to shift their advertising to digital media and Facebook, creating a custom way for Auto Dealerships to reach customers ready to buy.
What is Facebook’s Dynamic Creative?
Introduced in 2017, Facebook’s dynamic creative is a new tool to help advertisers by automatically generating the most compelling ads and getting it in front of the right audience. The platform takes various components of the ad (videos, images, titles, descriptions, etc.) and makes different combinations of these assets to deliver across audiences. This ensures the viewers sees the best ad for them every time.
How does it Benefit Auto Dealerships?
This new advertising product has features specifically designed for the auto industry, helping them reach car buyers based on where they are on their car-buying journey. For example, you can advertise to those who might not have begun their car searching by showing a compelling video of a new car you might be running a special for.
This ad product allows auto dealerships to upload their vehicle catalog with relevant details such as make, model, year, mileage, features and vehicle location. Facebook can create unique ads for each vehicle and tailor it to people based on their preferences and interests they’ve displayed on your website, app or anywhere online. To take it a step further, with a one time integration Facebook can feed all leads directly into the dealership’s CRM system.
This new advertising product creates a seamless experience for car buyers, and for dealerships. People can submit leads and communicate directly with the dealers all without having to switch apps or be redirected to another site.
By highlighting the dealership’s current inventory, consumers can also sign up to test drive a specific car, further improving the quality of the leads by bringing people into the dealership. Moving consumers further down the funnel in the car buying market allows the sales team to focus more on closing the deal the rather than looking for leads.
Bottom line is if you are a car dealership and you are not advertising on Facebook, you are missing out. Partner with an agency that will help showcase your inventory and make sure it is advertised to the right audience. Contact the ESB Team today!