ESB Advertising Unveils Innovative Super Bowl Spots for Michael and Son Services – Balloon commercial

By February 13, 2023 No Comments

Washington, D.C. – ESB Advertising, a leading full-service advertising agency, has created two impactful Super Bowl spots for Michael & Son Services, a top home services company. The spots, set to air during the highly anticipated Super Bowl event on February 12, will showcase the expertise and professionalism of Michael & Son and their commitment to providing top-notch home services to customers.

The first spot features a football coach who is in need of motivation for his team at half-time. The technician working in the background notices the coach’s struggles  and comes to the rescue with the tagline, “If You Can’t, We Can”. The football players get excited and chant Michael & Son, showcasing the company’s ability to help customers in any situation.

The second spot is a 5-second commercial that was created with the challenge of making a memorable and funny advertisement in just five seconds. ESB Advertising’s Founder and CEO, Eiman Bassam, came up with a creative ad campaign using Michael & Son’s tagline. With the news focusing on a Chinese balloon flying across the country, Bassam added humor to the ad by showing a balloon being popped with ease, with the Michael & Son jingle playing in the background. The tagline, “If You Can’t, We Can”, reinforces the company’s commitment to helping customers with any problem they may face.

“We’re thrilled to be working with Michael & Son for this year’s Super Bowl. The team at ESB has a passion for crafting impactful and creative advertisements, and we’re excited to bring that to life for Michael & Son,” said Eiman Bassam, “Our goal was to create memorable and funny ads in just five seconds. We’re confident that we’ve achieved that with these two spots.”

The Super Bowl is one of the largest television events of the year, drawing in millions of viewers from across the world. By participating in the event, Michael & Son hopes to reach a wide audience and introduce their brand to new customers.

The commercials, produced by ESB Advertising, feature the company’s services and its commitment to customer satisfaction. The thirty-and-five-second spots air in the Carolina markets, which include Raleigh, Charlotte, and Wilmington. The five-second commercials air in the Richmond and Washington DC DMA.

ESB Advertising is a full-service advertising agency in Falls Church, Virginia, specializing in data-driven TV and radio media buying and digital services, including Google Pay Per Click, programmatic, social SEO, and more. For more information about ESB Advertising and its services, visit us at