

July 17, 2018
The Trials & Tribulations of Common Conversion Tracking
As digital marketers, we’ve all been there. You’re walking into a recap meeting with a…

July 10, 2018
The Battle of TV Ratings: Measurement Changes in 2018
The power of traditional television in advertising continues to remain highly relevant and beneficial, helping…

July 3, 2018
Optimization Super Tools: Multivariate & A/B Testing
Great data is at the heart of any new digital advertising launch. While it is…

June 19, 2018
Auto Dealerships Finding Opportunities on Facebook
For decades auto dealerships have relied on traditional media to showcase their lot inventory, waiting…